The journal

Journal

In-depth takes and practical notes on communication, branding and digital.

• FrictionsJuly 20, 2026

  Curb Appeal

  Brands are leaving the flagship store for the street. A look at a global proximity-marketing trend, and what it means for brands in Morocco — by Comète, communication agency in Casablanca.

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• Notes from the insideJuly 18, 2026

  The Inner Circle

  A small circle that trusts you is worth more than a large one that just watches you pass by.

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• FrictionsJuly 18, 2026

  Less, But Better

  Buying less but choosing better: a consumption shift that's reshaping how brands need to make their case.

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• FrictionsJuly 18, 2026

  Handmade Again

  Authenticity is becoming a genuine selling point again, and a real headache for brands that have automated everything.

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